The great part of never having done something before is that you have a clean, fresh canvas to create something. Sadly, that blank page is also damn terrifying. This was my predicament when I was assigned to help conceptualize, event plan, design and film the very first TrueCar Hackathon.
It needed to be an EPIC event because the wrap-up video was needed to entice top talent. Well, they continue to use this footage to lure in tech applicants, so I think epic mission accomplished.